Don’t Overlook Design

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Don't Overlook DesignWith so many marketing companies looking to branch out and earn revenue wherever they can, it is safe to say that not every business can offer design.

Design is not something  you can fake

The inspiration for this topic sparked as I was recently visiting one of the leading email marketing campaign service providers. Having never been a fan of the service, I have been out of the industry loop.

I have to say that the numbers they were providing with regards to ROI and exposure were pretty staggering but all in all any fly by night company may look to offer email marketing campaigns. So I wanted to find out more about what they offer, perhaps some insight as to their focus, when I was instantly trapped within their website without any direction.

I had clicked on the services tab and an overview of their email marketing service. However there was no call to action or obvious way to proceed. Instead I assume I was supposed to close the popup window and dig around the site, maybe find the telephone number or contact page.

I would have otherwise not payed any attention to this ordeal, but I was taken back by the ever expansive market of online business and how many unsound decisions are made every day with regards to design. There is no doubt that this email marketing company makes a substantial revue from their services based on the client spotlights, however, simple design aspects remain overlooked because they are so focused on their current objective.

The simple fact remains, however, the internet as a whole is one large UI (user interface) and navigating that interface is integral to your businesses potential success.

3 Comments


  1. Jan 8, 2016
    11:40 am

    Sandra

    Hi my name is Sandra and I just wanted to drop you a quick note here instead of calling you. I discovered your Don’t Overlook Design page and noticed you could have a lot more traffic. I have found that the key to running a popular website is making sure the visitors you are getting are interested in your niche. There is a company that you can get targeted traffic from and they let you try the service for free for 7 days. I managed to get over 300 targeted visitors to day to my site. Visit them here: http://ittsy.com/it/3x


  2. Feb 8, 2016
    9:35 am

    quest bars

    At this time it sounds like WordPress is the best blogging platform out there
    right now. (from what I’ve read) Is that what you’re
    using on your blog?


  3. Feb 8, 2016
    10:48 pm

    quest bars

    Great blog here! Also your site loads up fast! What web host are you using?

    Can I get your affiliate link to your host? I wish my site loaded up as quickly as yours lol

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