Keyword Research as an Afterthought

Contact Us

Keyword Research as an AfterthoughtWith any marketing strategy, keyword research is an integral aspect of your marketing campaign, however, most businesses begin this process well after the online business has begun development.

In order to fully understand your marketing strategy it is important to research keywords related to your businesses’ focus.

Keyword research in many regards should be at the forefront of your business model. How you begin marketing your business online will ultimately determine overall business growth as well as the avenues you being focus on for marketing purposes.

For all intensive purposes you could begin marketing your site through paid advertising avenues and expect a return on investment based on in-depth keyword research. Keyword research begins with focusing on targeted phrases that best represent the products and / or services that you offer.

Based on the initial keyword list you could then determine keyword phrases that also result in a lower competition, based on the average number of results in major search engines. Whether your focus is targeted keyword phrases that offer lower paid advertising costs or searches that result in lower competition amounts for inclusion in your optimization strategy, finding niche phrases will ultimately be one of the most important aspects of keyword research.

I would suggest that if you feel your business is ready to begin converting visitors into sales today, accurate keyword research will result in paid advertising that will begin generating sales. However there are a large number of factors to include from functionality and design to selection and having competitive offers.

SEO, however, entails a more in depth process in which numerous factors determine the placement you seek to obtain through natural listings and solely focus on your site setup, link popularity and continual online growth.

Keyword research as a focus for search engine optimization will easily determine phrases that you can target as more short term goals, as well as phrases that will take a prolonged period of time based on competition. Competition should not be a determining factor in your sites focus or optimization setup. It should rather, give you perspective on what marketing strategies and goals you should consider.

The Single Most Overlooked Aspect of Keyword Research
Keyword research can present a number of avenues your business may have failed to recognized or otherwise would have gone unnoticed.

As an example if you would have optimized your site simple based on current offerings, you may have overlooked key areas where you could increase the brands you offer based on average search counts. As many businesses understand, demand is a driving factor behind what they offer. Should you overlook specific avenues that your business could focus, potential revenue could be lost.

This pertains to the concept of a niche. As an upcoming or established business you should be focusing on key areas that you can continue to offer the demands of your market. But also, you should be capitalizing on specific product lines and / or keyword phrases that result in return on investment opportunities.

What might take 6 months to market a seemingly well established brand name product line, may very well result in two months of marketing focus on another more thought out product line. Simple keyword research, comparing the average search count with search engine competition amounts can equate to such insight.

Furthermore, should you proceed with your current business model without considering what product or service offerings that are highly sought after may result in slower gains.

Keyword Research for Blogging
Equally important are the specific subjects that surround your business. If you do not consider the information side of your target market you will potentially limit your exposure through such avenues as social media, blogging, and online research.

With so many conscientious consumers it will become more and more imperative for businesses to focus on market trends, insight and useful information as a resource for customers to obtain knowledge about the topics they are interested in.

Sure, large social networks are a great way for us to interact with friends and family, but a majority or purchase decisions continue to be made through informational websites such as forums and blogs. Having such a marketing strategy incorporated into your current business plan is more and more becoming the make or break decision of web 2.0 and the internet as a whole.

What I would refer to as the interactive internet experience. The next evolution in social media marketing and the internet as a whole will become a websites ability to uncover the specific needs of individual customers. Consumers have become more and more price conscious thus competing with the continual downward drive of cost will hinder small businesses from being able to compete.

The future of small business online will be solely through user experience. Being able to provide such a user experience will remain, marketing your business through not only niche products, but also insightful articles that add to a customers purchase decision.

For more information on the future of the interactive experience, stay tuned.

Post a Comment

You must be logged in to post a comment.