It is important to fully understand what your business needs & doesn’t need .

Does submitting to directories help?

When working to build the brand of your online business it is always helpful to have your business found in as many places online that your target market may be looking. In regards to directories however the main focus is to work on building upon your websites link popularity. The problem here is that not all links are created equal and the links that are built through directories are typically lacking in the relevancy department which diminishes their value. There are many better ways to build upon a websites link popularity, such as article marketing and blogging. Directory submissions are at the bottom as far as importance and effectiveness.

What is SEO?

SEO stands for Search Engine Optimization which is optimizing a web page so that it meets as many of the search engines criteria as possible in an attempt to increase the sites organic listing in the search engines. Since every business owner that brings a website to the internet knows that in order to compete they have to optimize their webpage’s for search engines you’ll need to do the same for your website. It’s not a difficult process, just time consuming, and eBar Solutions highly recommends that you save yourself the money on outsourcing and learn it on your own. Through eBar Solutions Toolbar you’ll find the most up to date tools to assist in the Optimization of your web pages, these are the same tools that professional SEO companies want to charge thousands of dollars to use on your behalf (and don’t want you to know about).

What are Backlinks and how important are they?

Backlinks are incoming links from an outside webpage. Anything that can be clicked on in a webpage that will bring the user to another website can be considered a backlink attributed to the destination webpage. These are very important when it comes to building websites link popularity, which is a major criterion for search engines when considering moving website up the organic search listings. The best backlinks will be ones that are pointed from a content rich relevant webpage. With eBar Solutions you will find many options to help in your link building campaign, such as article marketing and blogging.

What is Viral Marketing?

This is the internet’s version of word of mouth marketing which grows through supplying your target market with information that can then be shared, with others that they feel would be interested, through social networking sites such as Facebook and Twitter. As the information continues to be shared it spreads like a virus through these networks, hence the term “Viral Marketing.” All blogs constructed by eBar Solutions come with full Web 2.0 capability and are pre-paired for a strong Viral Marketing campaign.

Why Would I Use a Blog?

Blogs are the single most effective way to promote an online business. When used properly a blog not only offers the business owner a platform to keep clients and customers informed on current trends within the marketplace but as well allows for a very powerful link building tool. When built on the proper platform your blog can also be connected (through RSS feed) to the businesses social media profiles such as Twitter and Facebook. At eBar Solutions we construct all our blogs on the Word Press platform. They come pre-optimized for search engines and have full social network sharing ability as well as full RSS compatibility.

What is Branding and Why is it Important?

As defined by the American Marketing Association (AMA) a brand is a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”

The importance of branding has to do with many factors that are crucial to a business’s progression, growth and longevity. A strong brand will clearly deliver a message about the company and help to confirm its credibility. This in turn will help you to connect to your prospects emotionally and motivate buyers to purchase. By providing superior service your company then begins to solidify user loyalty to your brand.
eBar Solutions works to create cohesion between your business’s website, blog and social media profiles to help create a strong concrete brand for your business.

How do guarantee that my website will be #1 in Google?

Quite simply you can’t. In fact even Google warns website owners to be cautious of companies that promise such results. The truth is that there are many factors involved in ranking a website on the first page of any search engine. These factors include having a website that has been fully optimized for search engine indexing as well as using properly saturated keyword rich text (content) on your website’s pages. Another one of the most important factors is having a strong back link building campaign. At eBar Solutions we provide our clients with the most powerful and up to date tools to help our clients meet the needs of the major search engines.

How Important is Keyword Research?

Keyword research is crucial to every online business. By finding the keywords that are best suited to target your niche or market you can begin to work toward getting your business found where your potential customers are looking. Be aware that the term “Keyword” does not necessarily mean a single word. Most people search using a string of words combined into what are called “Keyword Phrases” that typically consist of 2 to 4 words. When researching keywords for your market you’ll want to pay attention to a few key factors such as how relevant are the keywords to your product or service, how often are these keywords searched for by the consuming public and what are the competition levels in search engines for these phrases. eBar Solutions provides our clients with the industries best tools for mining keyword data as well as tools that allow you to compare that data with other sites that are competing in your same market.