If you’re trying to advertise your business online and haven’t been using social media sites to enhance your efforts, your marketing campaign isn’t living up to its full potential. Social media marketing is quickly becoming par for the course among companies that want to improve their search engine popularity and general visibility. People who run business blogs, e-commerce sites, information portals – and much more – are turning to social media in droves, thanks to its many great marketing advantages.
Social media sites are more popular than ever, with top examples like Twitter, Digg and Facebook regularly ranking among the most-visited sites in the world. The audience that these sites reach is truly vast; by creating and maintaining a presence on the most popular social media sites, your own website can enjoy a dramatic spike in popularity. From link building to simple interactions with interested people, social media and social networking sites are the future of online marketing and are the leading force behind web 2.0 marketing as a whole.
One of the best things about incorporating social media into your online marketing campaign is that it is incredibly cost effective. From the outset, using these sites to promote your products or services is virtually free. Placing ads will cost you a bit of money, but doing so is much more affordable than many forms of traditional advertising. Best of all, reaching your target audience through social media sites is incredibly intuitive, making it easy to direct those who really are interested over to your website.
Web 2.0 marketing consists of a wide variety of innovative methods, including the following:
Utilize electronic vehicles which direct prospects to your company’s website, offering instant access to online marketing messages and business information.
Avenues such as business blogs and company websites (complete with shopping carts), which enable your business to connect directly with customers or prospects, respond to their needs or questions, correct misconceptions, enhance your company’s image, make direct sales or solicit market research data, and use the feedback you receive to alter your marketing strategy as needed to remain on the cutting edge of your market.
Word-of-Mouth Marketing, Online
By utilizing often-unsolicited endorsements for a product, company, or service such as bloggers, blog commenters, or social media aficionados.
Attract attention and endorsements from important voices within your industry by providing value-added content with real relevancy to the particular niche market.
Social Media Advertising
Interact on websites such as LinkedIn, Twitter, and Facebook, which provide wide visibility for your company’s marketing message.
Increase your exposure and build targeted traffic through such techniques as article marketing, e-book writing, and online directory listings.
Web 2.0 Greatly Expands the Possibilities
Marketing through exciting non-traditional venues and methods that allow your company to get the word out about your product or service with ease and at minimal cost–and social media are the epitome of all the innovative Web 2.0 marketing strategies available today.